The app in question is a mature, feature-rich tool with exceptional reviews, designed to address significant issues for its users. It demonstrates strong profitability and consistent year-over-year growth, rendering it an appealing addition to any Shopify app portfolio or an independent investment. Key financial highlights include an Annual Recurring Revenue (ARR) of $352,000, over 90% operating margin, and 100% recurring revenue. The app caters to approximately 4,000 paying customers, with a monthly Average Revenue Per User (ARPU) of $7.7, backed by 221 reviews on Shopify. The app is resource-efficient and its operations are streamlined.
Functionally, the app enables merchants to limit access to select content on their websites, including products, collections, pages, articles, and blogs. The current support framework comprises a team of seven agents managing customer support tickets. This support mechanism includes onboarding manuals and prewritten responses to assist future owners in training their own team. The tickets largely fall into Tier 1 and Tier 2 categories, requiring basic, non-technical customer service. Occasionally, post-installation support is necessary for minor tweaks in users' store themes, ensuring compatibility with third-party apps or resolving layout issues. This is managed by support staff knowledgeable in HTML, CSS, JS, and Liquid, with an average weekly support time of 14 hours in 2022.
The user base predominantly exists in the US, UK, and Canada, accounting for over 70% of the users. The current owner, possessing a portfolio of around 25 Shopify apps, has opted to divest some of these assets, which motivates the sale of this particular app.