Established eCommerce business in profitable health & beauty industry with high profit margin. Strong revenue and authority. Don't miss this opportunity.
The business has achieved significant growth, with an average order value of $70.63 and a conversion rate of 3.86%. Total sales in 2023 have increased by 132%, and the returning customer rate stands at 43.28%. The e-commerce beauty sector has expanded rapidly, generating $430 billion in revenue in 2022 alone, and it continues to present a major growth opportunity. The customer base is predominantly female, with a strong loyalty to the brand, particularly in the mid-luxury skincare segment. Key operational tasks include fulfilling orders and maintaining a strong social media presence, while aiming for new product restock monthly.
The team comprises independent contractors handling social media, sales, photography, and package design. Potential growth strategies include using a fulfillment center, hiring a social media manager and a customer service representative, expanding email marketing efforts, and securing warehouse space to alleviate stock issues. Additional opportunities involve launching a subscription service for regular skincare replenishment, offering free shipping, expanding the product collection, and creating video content for marketing on various social media platforms.
The transition package for a potential buyer offers access to existing contacts, social media accounts, and e-commerce platforms, along with the owner's willingness to continue promoting the brand as CEO and president. These strategies and resources are expected to drive further business expansion, addressing challenges in stock management and customer engagement.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More