The business in question has generated £371,531 in revenue over the past year, boasting a high conversion rate of 5.12% according to its online sales platform, and a monthly repeat customer rate exceeding 28%. Operations require minimal management effort, averaging two hours per week for advertising, customer communication, and inventory orders. Currently, the business is based in the UK, handling the logistics of picking and packing domestically. Predominantly, the product line consists of perfume oils and sprays, with a primary target audience of women over 40 in the UK. Customer acquisition largely relies on social media advertising. The competitive pricing strategy presents opportunities for price increases, potentially enhancing profitability. Financial growth has been steady except for a temporary setback following a business relocation abroad, which affected advertising budget optimization. The business has yielded continuous withdrawals over the past 18 months. Market trends indicate a shift towards affordable, luxury-inspired perfumes due to decreased consumer spending power. This business has secured a prominent position within this niche, offering substantial growth potential. Initial investment began at £1,900, expanding to annual sales exceeding £330,000. Post-acquisition insights are available to prevent past mistakes and leverage new opportunities, acknowledging the current owner's limited expertise in eCommerce. The potential for this venture remains robust with strategic input and increased time investment.