The business was initiated to meet the growing demand for PolyGel nails by offering a more affordable, at-home solution compared to expensive salon services. Recognizing the market potential, a subscription model was introduced to provide monthly access to nail kits and accessories, ensuring convenience for customers and a steady revenue stream for the business. Despite its success, with a revenue of $200,000 in the past year, the decision was made to sell the business to pursue other opportunities. Running the business involves managing a membership subscription model priced at $24.95 per month, which offers customers discounted product prices. This model not only secures a steady revenue but also allows for a quick return on investment without heavy reliance on advertising. Customer service is managed by a dedicated virtual assistant to ensure prompt response to inquiries, a responsibility that can be transferred to a buyer. Marketing is conducted via platforms like Facebook and TikTok, with post-sale support offered for running effective advertising campaigns. Growth strategies include increasing membership subscribers and leveraging influencer marketing to enhance brand visibility. The business has a substantial email list of 33,000 contacts and 15,000 SMS numbers, which can be utilized for targeted campaigns. Expanding into new markets, such as the UK and Europe, and diversifying product offerings by adding new PolyGel colors are also promising approaches for growth. The sale includes digital assets such as domains, logos, web assets, content, social media accounts, and customer lists, alongside supplier introductions and after-sale support, ensuring a smooth transition and continued growth potential.