The application discussed is a workout management app with over 673,000 downloads and a 4.6/5 rating based on 6.78K ratings. Recently, it has seen daily active users averaging 1004 over the last 30 days. Financially, the app generates about $10,000 annually and reached peak earnings of $58K in 2017 before the developer shifted focus to other projects. The app's minimal expenses include a $14 monthly fee for its website. It has been translated into five languages and relies on strong word-of-mouth promotion without any advertising expenses.
The app offers a free 7-day trial, followed by a $9.99 one-time purchase model which accounts for 90% of its revenue. Additional income is generated through the sale of fitness-oriented ebooks and affiliations, like protein sales through app links. Despite minimal active management since 2017, except for a recent update to support newer Android versions, the app remains a passive income source.
Future opportunities include altering the pricing structure to a subscription model, expanding product offerings in the app's shop section, and potentially creating an iOS version due to user demand. Currently, it also boasts a mailing list of 27K users. The app's source code is available for sale, alongside other assets like its website and social accounts, as the developer seeks funds for personal home projects. Optional post-sale support is offered at a professional rate.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself, or use our new official verification and assessment service. We provide a deep analysis, identify hidden risks, and independently assess the value of the business. Packages start at $1,000. Learn More