An e-commerce platform, launched three years ago in Kyoto, Japan, focuses on delivering Japanese-themed products globally. Initially experiencing steady growth, the business faced challenges due to COVID-related logistics issues and iOS advertising updates. Despite these obstacles, it remains profitable, largely due to a strategic shift towards email marketing, which has improved profit margins to about 37%.
Key operational aspects include an average order value increase from $16.84 to $25.02 in the last month, and profit margins that often surpass 75% for bundled products. The store lists 110 products with plans for expansion, relying on a reliable supplier and using platforms like Shopify and DSers for order fulfillment.
Operating this business requires minimal time commitment, approximately 10 hours a week, focusing on customer service and operations. While currently run independently, it has potential for delegation, including outsourcing of customer service, content creation, and advertising.
Growth strategies proposed include enhancing SEO, expanding email marketing, and connecting with marketplaces like Amazon and eBay. The business, currently managed solo, previously employed a virtual assistant (VA) for customer service.
The decision to sell is driven by the global disruptions in logistics and advertising, which have created stress but hold long-term potential for increased scalability. The owner seeks to pass on the business to refocus on other projects, believing it will gain momentum once market conditions stabilize. This venture requires no specialized knowledge, although an appreciation for Japanese culture and gardening may be beneficial.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
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