This document outlines a sales proposition for an established website, previously known as “PetProspects.com,” now operating under a different name. The site has been active for nearly a decade, primarily receiving traffic through organic search results. The current owners are seeking to divest due to the need for funds for new ventures and believe they have maximized their input into the site. They are aiming for a sale price in the upper five-figure to nearly six-figure range, reflecting the website's stable income and significant organic traffic.
The sale includes multiple domain names, detailed technical specifications indicating a custom website architecture using PHP/MySQL, and requires minimal ongoing maintenance. The site incurs a server maintenance cost of 109 GBP monthly. The property includes related third-party accounts, such as a Facebook page, and the transaction includes transferring various accounts, excluding Google accounts.
The offering also provides transition support, including one month of unlimited operational guidance and assistance in setting up hosting on the buyer's server. The site boasts a significant membership base and a structured newsletter system with over 15,000 subscribers as of August 2010. Potential buyers are promised comprehensive support in migrating operational elements to their management.
Traffic statistics show consistent engagement with an average monthly impression of 387,284 over six months. Attachments with additional revenue and traffic details accompany the proposal, although there is some discrepancy in reported Google-indexed pages.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More