A business, specializing in diabetic medical alert bracelets, was established to offer innovative products for individuals with type 1 and type 2 diabetes. From December 2022 to February 2023, the business generated $53,707 in revenue with a profit of $8,037, averaging $853 monthly profit. Around 256 bracelets were sold each month, with an average order value of $26.37. Customer reviews reflect high satisfaction, with a Facebook page rating averaging 5.0 from 32 reviews. The customer base includes over 3,000 people with diabetes, predominantly from the USA (63.77%), followed by the UK, Canada, and Australia, with a rapid shipping time of approximately nine days. Revenue is generated through bracelet sales, relying heavily on Facebook Ads, which cost $43,234 over a year-long period. The business, which operates solely via Shopify, sees a return customer rate of 5.31%. The main expenses are Facebook advertising, product costs, shipping from China, and Shopify fees. Managing the business, especially Facebook ads and customer interactions, takes about 20 hours each week. Currently, the business is up for sale as an asset sale, with no obligation for the new owner to buy the existing $1,550 inventory. The new owner has an opportunity to expand by diversifying advertising channels, such as Google Ads, and introducing new products targeting diabetics. There is potential for growth with an established customer base and a strong online presence.