The e-commerce business specializes in high-quality false lashes and beauty products, boasting a strong brand reputation and an established clientele. With a trademark registered in Australia until 2031, it enjoys a 30% repeat customer rate and over 20 subscribed buyers. The business has generated AUD 136k in revenue over the past year with net margins of 21%, an average order value of AUD 90, and a customer lifetime value of AUD 110. Opportunities for growth include expanding beyond Australia, executing marketing campaigns for subscriptions, and introducing new product lines. This turn-key business includes an initial stock worth AUD 6k and operates with a streamlined process and established supplier relationships. It runs effective marketing campaigns on Facebook and Google, achieving an average return on ad spend (ROAS) of 2.7x, supplemented by influencer marketing. The business has a strong social media presence, with a combined following of 14.5k across platforms and an email list of 10.7k. Website traffic is driven by social media, search networks, organic searches, and email campaigns. Operational tasks involve processing orders, managing inventory, customer service, and ongoing marketing. The business currently requires 20-30 hours per week for operation, managed by a single individual, though expansion might necessitate additional support. The customer base primarily consists of Australians, with a significant proportion in major cities. Despite a revenue decline due to limited time management, the business holds potential for growth through strategic product line expansion, enhanced marketing, streamlined operations, and improved customer service. With a solid foundation, this represents a lucrative opportunity for an owner passionate about the beauty industry.