This brand offers customized lingerie featuring unique and recognized designs, achieving a 40% returning customer rate and a cost of goods sold (COGS) ratio of 28%. The average order value is €120, while the return rate is 14%. The brand has gained significant exposure by being invited to multiple fashion and television shows, as well as the press. Notably, they have collaborated with influencers, including a branded swimwear collection with a prominent influencer boasting 1.3 million followers. Future plans include expanding the product range and increasing sales points. Operationally, the brand produces custom-made products based on customer measurements, eliminating the need for a warehouse by adopting a production-on-demand model. The customer base primarily consists of fashion-oriented individuals aged 18-45, with a gender distribution of 70% female and 30% male. Financially, the brand maintains a COGS ratio of 28% and an average return on ad spend (ROAS) of 3.2, generating average revenue of €12,000 monthly. The brand is described as being created with a lot of love, which resonates with its customer base and strengthens its connection with its Instagram community. With solid foundations, the brand is poised for further growth and aims to elevate its presence in the market to reach the next level of success.