The founder established a hair care brand after witnessing the emotional impact of hair loss on loved ones, recognizing it affected individuals of all genders and ages. Leveraging a background in engineering, the founder sought a solution, eventually partnering with a China-based beauty chemist to develop a unique product. This product stands out due to its specific density and color saturation, making it resistant to sweat, wind, and water. It’s made from 100% natural Keratin, aligning with the Clean Beauty movement. The brand boasts approximately 1,600 active subscribers, a 20% subscription churn rate, and an 80% returning customer rate, with an average order value of $35. Operations run smoothly with automated revenue processes and a virtual assistant for customer service. Manufacturing and fulfillment are efficiently handled by a third-party logistics service in Canada, chosen for cost-effectiveness and top-notch service. Despite having potential alternatives, this arrangement remains effective without a long-term contract. The founder paused all paid media to focus on another brand due to financial constraints. The customer base includes African American women, postpartum mothers, millennial males, and Gen Z males seeking affordable hair loss solutions. Subscription services are integral to the business model, managed separately through a subscription platform. A comprehensive NDA secures the brand’s exclusive formulations, though no patents are in place. Growth opportunities exist in expanding the product line, such as an eyelash growth serum. The founder is selling the business to pursue other ventures.