The jewellery business was founded as a passion project and has experienced steady growth since its incorporation in June 2020. Operating out of a studio in Hampshire, England, the brand specializes in ethically sourced, handmade pearl jewellery. The company's primary sales channels are direct consumer sales via e-commerce platforms, with products also stocked in around 15 UK bridal shops and art galleries. The jewellery is particularly popular for bridal events and as gifts during the Christmas season. The business has a 44% net margin and reported annual seller discretionary earnings of approximately $135k (£106k). Manufacturing is in-house with a small team handling production and fulfilment. The business has effectively leveraged social media for growth, primarily using Instagram ads within the UK. Its products are highly regarded, with excellent reviews across multiple platforms, contributing to a growing customer base largely concentrated in the UK. The jewellery is crafted from quality materials such as sterling silver and gold filled, ensuring durability and suitability for sensitive skin. Operationally, it is run by a small team with documented procedures, a stable supply chain, and quality relationships with suppliers. Financials show revenue to be steady, and diverse growth opportunities exist, such as expanding market reach and product offerings, increasing stockist outreach, and utilizing untapped marketing strategies like TikTok and Pinterest ads. The sale includes a comprehensive list of assets including the brand trademark, domains, customer database, and more, offering a strong foundation for prospective buyers aiming to further scale the business. Personal reasons drive the current owner's decision to sell.