In 2021, the business achieved $383,000 in sales, marking a 157% increase from the previous year, primarily driven by Google Ads. A significant 86% of these sales occurred in the last eight months as the business scaled its operations. With an average cost of goods sold (COGS) of $20 and sales averaging over $100, the company maintains high profit margins. All products are fully branded and the business operates with no overhead or debt. It boasts a large mailing list, a strong social media following, and years of advertising data. Notably, in 2021, there was a custom jersey collaboration with professional football players. Despite lower numbers in 2022, primarily due to reduced advertising as the owner focused on other ventures, there's optimism about performance recovery with resumed advertising. The customer base mainly consists of male sports fans aged 18-34 in the United States, attracted primarily through Google Ads. The business is preparing to expand into other social media marketing channels. There is a loyalty program in place to encourage repeat business. Even with limited advertising in 2022, the company continued to generate steady revenue through repeat business and word-of-mouth, maintaining over $10,000 in sales. The company has consistently been profitable since its inception and is well-positioned for further growth. The current business strategy includes a growth plan to help potential new owners maximize the brand's full potential.