The brand has been exclusively selling online since 2019, initially generating over $500,000 in sales on Etsy. In July 2022, they launched their own online store, which nearly doubled their monthly revenue and continues to drive growth. The brand boasts an impressive annual growth rate of 30%. Their products, made entirely by hand in Italy, utilize the highest quality leather, known for its luxurious and durable properties, along with Japanese quality accessories and fine Italian cotton lining. Production lead time is typically between 15 to 45 days, and there are six production companies based in Italy. The items consistently exceed customer expectations, with a high level of professionalism from suppliers and artisans. The brand's online marketing efforts are fully managed by an external marketing agency at a cost of roughly $500 per month, a partnership that began in September 2022. Sales are generated through organic visits and paid advertisements primarily on Google and social media platforms; other marketing channels, such as email, have yet to be utilized. The logistics of delivery can be managed in-house or outsourced, with optional comprehensive logistics services offered. For creative content, the brand organizes two to three professional photoshoots every quarter. Over the past three years, they have served approximately 5,000 customers with a repeat buyer rate of about 10%, emphasizing quality over quantity. Their average product value stands at $240, attracting discerning clients such as directors of banks, corporate executives, and professionals from various prestigious sectors.