The business specializes in women's intimates, sleepwear, and loungewear, with potential for expansion into swimwear. From March 2018 to December 2021, the business achieved nearly $350,000 in sales. The brand is associated with high-profile influencers and celebrities, including notable figures like Kylie Jenner and Bella Hadid, enhancing its visibility and brand value. The company caters primarily to the Australian market but has global reach and plans to expand further into the US and European markets by 2023. The customer base is characterized by loyalty, valuing the business's commitment to sustainable products. The brand has amassed a significant following on social media, with almost 100,000 dedicated followers, providing an excellent platform for further growth. To scale the business into the seven to eight-figure range, strategic investments in advertising across platforms like Facebook, Pinterest, and TikTok are recommended. Additionally, launching a swimwear collection could align well with market trends, particularly as the spring/summer seasons approach. Despite currently focusing on building infrastructure and refining collections, sales have remained consistent, achieving between $1,000 and $10,000 per week. With approximately $30,000 in available stock, the business is well-positioned for growth. Collaborating with a distributor in Hong Kong and gathering consumer feedback are part of the business's strategy to enhance product offerings and re-engage in aggressive marketing, with expectations of rising sales figures following these initiatives.