The business is an e-commerce store specializing in the evergreen niche of back pain relief products, operating primarily through Google Ads. Over its nearly three-year history, the store has generated more than $1.4 million in revenue and amassed a customer base exceeding 30,000 email subscribers. Despite recent sales decline due to the owner’s shift in focus, existing structures such as suppliers, customer service, and advertising are still operational, making it relatively easy to manage. Situated mostly in France, where over 95% of its market is located, the peak sales months are from November to February. The business relies solely on Google Ads for marketing, but there’s an identified potential for profitability via Facebook and TikTok ads as additional or primary traffic sources. Operations involve a smooth workflow where a Chinese supplier maintains stock, communicates via Skype, and handles shipping directly to customers. A designated freelancer manages customer service, responding to emails and resolving order issues. The owner established the store out of a passion for the industry and saw an opportunity to offer competitively priced products. However, they are now selling the business due to a change in industry focus. The business presents a lucrative opportunity for someone familiar with Facebook and TikTok advertising, with the chance to capitalize on its email marketing potential. The owner underscores the simplicity of maintaining the store and the untapped opportunities that alternative advertising strategies could offer.