A well-established 13-year-old eCommerce business specializes in night lights for children, featuring a selective range of 19 popular products with top reviews. With strong SEO, approximately 67% of its traffic is organic. The business began as a small local market stall in 2009, transitioning online and expanding into wholesale under a separate brand, offering their own branded items. The average order value for the eCommerce venture is AU$70, while the wholesale counterpart boasts AU$500, with customer loyalty rates of 30% and 75%, respectively. Operations are streamlined through automation, a third-party logistics provider handles storage and order fulfillment, and a local assistant manages marketing content. Most business processes can be outsourced. Financially, the company had a turnover of AU$400k pre-COVID-19, and future growth is expected to increase revenue significantly. The business also benefits from access to an extensive stockist network via a competitor. Key growth prospects include expanding marketing strategies with online ads, diversifying sales platforms to include giants like eBay and Amazon, and exploring international markets. Potential exists for engaging more sales representatives and leveraging influential trade shows for greater market exposure. Regular engagement with an active email list and extensive product reviews are noted as valuable assets. The current owner, seeking a change after 13 years of company growth, aims to focus on an opportunity in the mental health space. The business is primed for further expansion, especially internationally, with a significant inventory worth approximately $20,000 on hand.