The seller has decided to move on from their passion project due to a desire to focus on live music performance. Over the past three years, they have managed an ecommerce business dedicated to hat sales, currently earning $11,666 monthly. Initially a part-time endeavor, the seller dedicated around 3-4 hours weekly, increasing to a maximum of 10 hours during peak times. The business employs a hybrid self-fulfillment and drop shipping model, using initial market tests before scaling successful products via wholesale and fulfillment partnerships. The seller has effectively utilized bundling and upselling strategies to boost profitability, achieving a profit margin of 10-11%. However, SMS messaging has not been successful, and the business could benefit from improved email marketing strategies. Key features of the business include a strong seasonality with high sales in Q4, an average revenue per order of $29.86, and 40,000 monthly organic impressions. The business also includes 13,000 email opt-ins and establishes relationships with wholesale partners in the US and China. Despite the challenges of maintaining profitability during the summer months, there is potential for further growth by broadening product offerings and expanding wholesale partnerships. With a price set at a 1.7x multiple of its profit margin, the business is poised for expansion under new ownership willing to dedicate full-time attention and resources.