The business under discussion is a two-year-old private label brand that has generated over $1.5 million in revenue since its inception. Known for its exclusive and patented product designs, the company offers an innovative solution to make applying makeup on the go more convenient. With a unique product range that includes a specially molded makeup case, a silicone cover, and a magnifying mirror, the brand has seen considerable success. It boasts an average order value of $98.09 and maintains a high customer satisfaction rate with a low refund rate. The customer base is geographically concentrated with 40% in the USA, 30% in the UK, and 30% in Australia, and 20% of sales generated organically. Operations involve collaborating with various suppliers in China, automatic fulfillment from a warehouse in Shenzhen, and a small, effective team handling customer service and digital marketing. The brand has gained visibility through features in major publications and collaborations with influencers, with potential future partnerships on the horizon. Financially, the brand performs well, especially in Q4, generating significant revenue and profit during this period. Growth opportunities are ripe, especially in the U.S. market where there is minimal competition. The sale of the business includes assets such as a Shopify store, a $25k inventory, active social media accounts, and a highly customized theme. The reason for selling is to utilize the funds for new business ventures.