Profitable online market for nutritional health supplements with solid traffic & consistent growth that will thrive with good SEO and consistent marketing plan
An anonymous online marketplace specializes in health and nutritional supplements, offering premium products without unnecessary additives. The nutritional supplement industry in the U.S. is rapidly expanding, recording a revenue of $71 billion in 2021, spurred by the pandemic, with projections indicating continued growth. Highlights of the business include a 16% profit margin, a sizable SMS marketing list, and a 20% customer return rate, which can be improved through enhanced marketing strategies. The website operates on a premium domain, with significant growth potential seen through expanding product offerings and developing a private label supplement line.
The business functions as a Shopify store, initially launched as a drop-shipping entity, now collaborating with 12 U.S.-based suppliers under wholesale agreements. Marketing strategies involve Google ads and an email list of 18,000 contacts. Supplier agreements permit the use of their content for marketing. Payment is facilitated through platforms like PayPal and Afterpay. Financially, the business has shown consistent growth, with profit margins varying between 25% and 55%. The business recorded increasing average gross revenues, with promising future growth expected through additional brand partnerships.
The opportunity for new ownership lies in leveraging Google, social media, and SEO marketing to exploit existing contact lists fully. The business, previously managed as a secondary project by an owner focusing on other ventures, demands more time and resources than the owner can provide. Post-sale, buyers will be supported for 60 days to ensure a seamless transition and are encouraged to advance the business through strategic brand collaborations and expansion into social media marketing.
Split time between the fitness/health/nutrition industries and training and consignment...
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Verification Complete
Email address
Phone number
Government ID
1 transaction totalling USD $110,000
Payment Methods
Escrow.com
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