A health-focused CBD brand, originally founded three years ago, caters to both direct consumers and B2B wholesale accounts. Offering a turnkey side income opportunity, it has all foundational elements like platform setup, payment processing, CRM, and supplier contacts already in place. Key features of the business include a highly automated online platform with an excellent user experience, 15 private label products with low minimum order quantities, and high customer engagement through monthly newsletters. The company serves both retail and wholesale customers primarily using Shopify for e-commerce operations, requiring approximately 10 hours per month for activities like blogging, social media, and product fulfillment. Their tech stack includes Square for payment processing and invoicing, Hubspot for CRM and email marketing, Quickbooks for accounting, Tido for loyalty and marketing automation, and Google Analytics and Data Studio for data insights.
The customer base is concentrated in the USA, especially in states like Florida, Pennsylvania, New Jersey, and California, with over 90% of traffic originating domestically. Customer acquisition is largely through organic search, supplemented by social and email newsletters. Previous strategies involved events and 1099 sales executives, and there remain customers from those events. Financial costs in 2022 were mainly product-related, with monthly fixed costs for essential tools and variable costs including payment processing fees. The brand is being sold due to the owner's relocation and inability to grow the business further. Opportunities for future growth include expanding product offerings and integrating into a larger health and wellness company, though capital restraints have hindered such expansions.