A thriving online haircare retail business has successfully capitalized on the rise of e-commerce, managing a high stock turnover that has led to significant revenue growth. Over the last year, revenue nearly doubled from AU$47,000 in July 2021 to approximately AU$89,000 by June 2022. Situated near key suppliers, the business benefits from lower stock holdings, allowing quick turnaround times for order fulfillment, usually within 24 hours. Operational simplicity characterizes the business, which can be managed by a sole trader, with additional help during peak seasons. Tasks include stock purchasing, order packing, customer service, social media management, and bookkeeping. The business currently offers approximately 575 products, focusing primarily on top sellers due to strategic stock management linked to supplier proximity. A single staff member works 38 hours weekly, and there is potential to further streamline operations by outsourcing order fulfillment to a third-party logistics partner, if desired. Financially, the business maintains a customer return rate of 14% over recent months, with paid Google shopping being the primary traffic source, achieving a cost per acquisition/ROAS of $1.15. Growth is evident, as each quarter's financial data shows increased revenue. Shipping capabilities across Australia widen the customer base, with additional potential seen in expanding product ranges and exploring the beauty category. Initially started as a side project, the business would benefit from dedicated full-time ownership to continue driving its growth and capitalize on emerging opportunities.