The e-commerce business operates with a high gross margin of 60% and an average order value of €59. The product, a consumable item with high Lifetime Customer Value, shows significant potential for growth. With recurring customers at 5% and increasing product demand, the business presents opportunities for rapid scaling in Germany, the US, and Europe, especially through diversified acquisition channels such as Google, Facebook, TikTok, and Pinterest Ads. The business currently relies on influence marketing, particularly in Germany, but expansion into other marketing channels and platforms like Amazon FBA is suggested for further growth. The current owner, who founded the company at 23 while studying, is selling the business to focus on a recently accepted prestigious master's program. Operations are managed with around 20 hours a week, including customer service, marketing, and finances. Free-lancers assist with customer templates and weekly summaries, while a Chinese agent oversees production and shipping. Product shipping time ranges from 8 to 12 days. Financially, the business has generated a total turnover of €111,798 with a 36% net profit margin. Sales saw fluctuations due to the owner's academic commitments and operational challenges. Future growth could stem from upscaling influence marketing, tapping into other paid media, launching on Amazon, and developing new product lines. The sale includes a fully customized website, tutorials, an influencer list, access to freelancers, customer data, and an email strategy, aiming to facilitate the business transition and capitalize on the booming menstrual underwear industry.