The business in question operates a beauty and hair e-commerce store on the Shopify platform, with its primary revenue generated from direct website sales. Starting in 2020 as a dropshipping venture, the business has since transitioned to using a third-party logistics provider (3PL) in the UK to offer next-day delivery. Traffic is driven to the website through paid social media advertising and pay-per-click (PPC) campaigns, in addition to leveraging Instagram influencers for promotions. The main operational activities include ordering inventory from suppliers and managing advertising campaigns on platforms such as Facebook Ads, Google Ads, and Snapchat Ads, requiring 5 to 10 hours of work per week. The target demographic consists predominantly of women aged between 20 and 50, primarily residing in the UK. Customer acquisition strategies include social media marketing, influencer collaborations, and email campaigns. Financially, the business experiences seasonal fluctuations, with the fourth quarter being the peak due to the gifting nature of the products, whereas summer sales are slower. A lack of cash flow in Q4 2021 impeded sales compared to Q4 2020; however, increased inventory investment could substantially boost future fourth-quarter revenues. Additional assets included in the sale comprise trademarks, copyrights, digital media, and other intellectual property related to the business. The P&L accounts for a VAT of 20% on revenue in the UK. Operational efficiency is facilitated by minimal owner administration, requiring only two hours daily, with existing virtual assistants remaining during the ownership transition. Current owners are also open to providing extensive transitional and consultancy support to the new buyer.