An e-commerce business, established in September 2016, has garnered over $2.1 million in retail sales and $205,300 in wholesale orders. The business boasts a 4.2% conversion rate and a 36% returning customer rate, with an average order value of $43.48. It maintains a 1% return rate and holds strong relationships with suppliers, primarily sourcing from six Chinese suppliers. The company operates with a single part-time employee, and its operations involve significant markups on products. The brand emphasizes a high-end customer experience with unique packaging and personalized elements. Despite a loyal customer base, predominantly in the US, recent revenue has declined due to reduced focus from the owners and external advertising challenges. Personal loans affect current financial statements but will be resolved upon sale, potentially increasing profit margins for new ownership. The business sees vast opportunities in optimizing digital marketing, website updates, SEO improvements, and expanding sales channels. The sale includes inventory valued over $105,000, branding assets, social media accounts, and 60 days of support and training. The owners cite changing personal priorities as their reason for selling. The business has a substantial online presence with over 65,000 social media followers and maintains partnerships with charities. New management with expertise could scale the business effectively, leveraging existing assets, a strong brand reputation, and customer loyalty. The sale provides a comprehensive handover, including manufacturer connections and digital platform transfers, while offering potential for expansion and greater profitability.