The newsletter in question has achieved a notable level of engagement and monetization over its five-year tenure. Boasting 102 paying subscribers and an email list comprising 5,576 contacts, the publication enjoys a 49% open rate, indicating strong readership engagement. Revenue is primarily generated through two channels: membership subscriptions and paid sponsorships. The newsletter's audience largely consists of corporate decision-makers and business consultants from the United States and Canada, granting it a high buying power. Financially, the newsletter has made, on average, $856 per month over the past six months, with annual subscriptions accounting for 80% of membership revenue. However, sponsorships have shown rapid growth over the past three months, averaging $400 per month during this period. Despite minimal promotion of sponsorship or advertising slots due to time constraints, these areas present growth opportunities for potential acquirers. The newsletter's content is efficiently curated in two hours, delivering a weekly digest of five points, including quotes, advice, and fun facts. The current owner is selling the newsletter due to a lack of time to fully realize its potential, indicating promising prospects for further development and monetization under new ownership.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More