The business concept began in February 2021 as a test for marketing strategies and quickly grew into a recognizable brand without active advertising since June. The business experienced a temporary pause in advertising to manage sales and refunds until campaigns restarted in late August. The average order value is $47.53 with a return rate of 5% and a conversion rate of 2.42%. The business currently offers seven products and relies on a supplier agent to manage the order fulfillment process, which includes product sourcing, negotiation, buying, and shipping. Customer orders are fulfilled with tracking within 24 hours. The business's required tasks include managing customer emails, running advertising campaigns, liaising with the supplier agent, and handling social media to foster growth. Currently operated by a single individual, these tasks demand around an hour daily and can be fully outsourced with the help of a marketing agency. The owner, aged 23 from Milan, is a master's student at a renowned university with a background in economics, business administration, and marketing. He also runs a marketing agency and lectures at a film academy. Looking towards the future, there is potential for expansion by creating a private label brand with a European warehouse, resolving issues related to shipping from China and reducing delivery times to two days. The new owner needs marketing and business administration knowledge or the ability to outsource these areas. The current owner wishes to focus on academic pursuits, suggesting significant growth opportunities exist with the right management focus and resources.