The business, based in Australia, has a strong presence in the US and Canadian markets. With an average order value of $88 USD and over 41,000 monthly site visitors, the business boasts more than 200 five-star reviews since 2021. It also has a significant social media following of over 190,000 and a robust email subscriber list of over 29,000, featuring a 33% open rate. The owner is selling the business due to family responsibilities, which have limited their capacity to dedicate more than 20 hours a week to its operations. Tasks such as customer service, order dispatch, social media content creation, and stock purchases are currently managed by the owner and a freelancer. Previously, when full-time hours were dedicated, the business achieved monthly revenue spikes between 50,000 and 88,000 AUD, underscoring its untapped potential for growth. In 2022, revenue decreased due to a part-time commitment from the owner. Despite international sales comprising over 60% of revenue, particularly from the US, the average conversion rate remains low at 0.6%. Increasing this rate through strategic initiatives, like the adoption of currency-specific browsing, a more favorable return policy, and improved US customer experiences, could significantly boost revenues. Additional growth opportunities lie in expanding TikTok marketing, implementing SMS marketing alongside existing email strategies, and developing a consistent influencer marketing strategy. These changes could transform the business from a six-figure entity to achieving seven- to eight-figure revenue annually.