The WordPress support business, established in 2017, offers unlimited support plans primarily targeting marketing agencies in the UK and US. These agencies often use the service as a white-label solution for their clients. Additionally, the business caters to direct clients, including a prominent e-commerce store and a leading luxury real estate brand in the UK.
Revenue is primarily generated from two sources: productized WordPress support, contributing 80% of the earnings, and website development projects, comprising the remaining 20%. The support model involves agencies subscribing to monthly plans, sending support tickets that are managed through a project collaboration tool, which are then executed by a longstanding developer partner. For website projects, agencies provide design files and receive a quote before work starts, managed similarly through the tool.
The business operates efficiently, requiring minimal oversight of 5-10 hours weekly. Most tasks are managed by the developer, who is compensated via an online time-tracking platform, ensuring transparency and profitability for each client.
Customer acquisition is driven by LinkedIn outreach and a strategic partnership with a major UK hosting company. Recent expansions into the US market have shown promising results, with opportunities to further penetrate other regions. The business's stability is rooted in its streamlined operations, non-reliance on transient trends, and a vast target market, given WordPress's widespread use.
Expansion opportunities exist for a new owner to automate outreach, engage additional markets, and explore other marketing avenues. The current owner seeks to sell to pursue a new passion project, offering post-sale support to ease the transition.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More