This document outlines the key aspects of a one-year-old e-commerce business operating two profitable Shopify websites. The business employs a "Free + Shipping" model, where customers only pay for shipping, resulting in over $470,000 in sales with a net margin of approximately 14%. It maintains a substantial database of more than 120,000 customer contacts and is supported by two experienced virtual assistants who manage customer service and marketing. The shipping operations are automated and managed by a fulfillment partner in China. The business has an untapped potential for expansion, having only primarily targeted English-speaking countries such as the U.S, Canada, UK, and Australia. Current marketing is conducted through Facebook and Instagram, with opportunities for further growth through new markets, marketing platforms, and product categories. While operating efficiently, the business faces challenges due to payment-processing limitations in Israel, requiring U.S or EU-based processors. The transition to an Israeli processor resulted in a decline in income due to poorer user experience. Despite this, efforts to improve efficiency have kept the business profitable. The potential for growth is significant, especially for U.S or EU buyers who can better manage payment processing. Expanded markets and product lines, or even maintaining current operations, could provide steady returns with minimal weekly involvement. The current owners are selling due to the constraints faced in payment processing, yet they recognize the tremendous opportunities for expansion under new ownership.