The business has achieved sales of $1 million in three years, with a user database of 23,000 profiles and $30,000 in product stock. The profit margin ranges from 20% to 30%. Key operations involve selling jewelry primarily through Facebook and Google Ads, supported by collaborations with social media influencers. Monitoring ad performance and order fulfillment occupies less than 10 hours weekly. The business maintains a strong relationship with a Chinese manufacturer, who accommodates small order quantities, with a lead time of approximately 45 days. Inventory storage is minimal, housed at the owners' residence. The business is jointly operated by a couple, where one handles customer service and fulfillment, and the other manages advertising. The busiest period occurs in Q4, demanding dual efforts. The target demographic includes females aged 30 to 65+, attracted by personalized and affordable jewelry, supported by excellent customer service, evidenced by a perfect Facebook feedback rating. Customer acquisition is mostly through ad marketing, with a focus on the United States. Repeat buyers are predominantly captured via an email list, contributing 20-30% of revenue through email retargeting. Advertising efforts mainly utilize Facebook and Instagram, supplemented by Google Ads with varied success. Financially, the business faced challenges in 2021 due to Apple's OS14 release impacting retargeting capabilities and increased online advertising costs due to COVID-19. Consequently, advertising spend was reduced to focus on new product development. The most lucrative period is Q4, aligning with major gifting occasions, with advertising efforts ramping up in September and October.