Sunglasses company in the top 15% of Shopify stores with a 3.11% mobile conversion rate. $50,809.99 revenue and $37,848.19 profit in 5 months from 1,290 orders.
An eyewear business was initiated to provide a flexible and stress-free work-from-home opportunity. After engaging with multiple manufacturers and conducting product testing, the company achieved a product quality that has impressed customers, evidenced by issuing only three refunds out of thousands of sunglasses sold. The owner is now selling the business due to a new partnership with a major UK brand. The sale includes relevant domains, website, customer base, branding, email addresses, and marketing materials.
The operational side of the business is minimal, requiring only about an hour daily to manage social media comments and orders. However, the owner suggests using additional time for growth activities such as expanding social media presence and researching new products. Financially, the business demonstrated profitability, with sales figures from March to July 2021 showing a gross profit of over £29,000.
The business, ranked in the top 15% for conversion rates on Shopify, has a strong relationship with manufacturers, allowing for cost-effective branding opportunities. Expansion into international markets and additional advertising channels like TikTok and Google could significantly increase revenues.
Future growth plans included diversifying the product range, enhancing Google presence, and leveraging social media influencers for marketing. The business primarily operates in the UK, with potential for expansion into Europe and the United States. Required skills for the new owner include a basic understanding of Facebook marketing and customer service, though guidance will be provided during the handover.
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