The business, founded in January 2019, focuses on creating gender-neutral and tasteful baby shower gifts for new mothers. The primary sales platform is Amazon UK, followed by Amazon Canada, with additional wholesale customers from independent baby boutiques globally. The company also maintains a Shopify Store to funnel customers to its Amazon listings. Key metrics for the business include an average order value of $16.30, an average profit margin of 50%, and a return rate of only 0.01%. It features three active listings, with "Baby Moment Cards" accounting for 77.9% of sales. The business relies on two long-standing suppliers in China, ensuring high-quality standards. Running the business requires only a small weekly time commitment, estimated at one to two hours for tasks like managing Amazon PPC, coordinating with suppliers, and handling shipments. The business is managed independently without a team. Potential areas for growth include outsourcing PPC management and exploring additional advertising channels like Facebook and Google Ads. The founder, originally from Canada and currently residing in the UK, initiated the business as a passion project but is now considering selling due to shifting interests and the demands of managing other ventures. Included in the sale are additional assets such as an Etsy UK account, an Amazon Australia account, and wholesale accounts on platforms like Abound and Faire. Future opportunities include expanding to Amazon US, introducing new product lines, enhancing PPC strategies, growing the email list, and increasing brand presence through more robust advertising initiatives.