Launched in 2021, a makeup brand has catered to over 7,500 customers, targeting women over 50. The brand's flagship product is a versatile makeup stick set, complemented by a vegan mascara introduced in March 2022, which has already sold 1,500 units. The brand's average order value stands at £39.89, with a 25% net profit margin and a low return rate of 2%. The company boasts a customer loyalty rate of 13% and offers six main products along with two accessories, with 78% of sales derived from the flagship and mascara products. The brand maintains relationships with two UK cosmetics manufacturers and four Chinese packaging partners and utilizes a third-party logistics provider for inventory management. Currently operated by a two-person team, the business involves daily responsibilities such as social media management and customer service, which are considered outsourceable. The co-founder, with extensive e-commerce experience, plans to transition to consulting, prioritizing family time. The brand sees growth potential by expanding its customer base, tapping into a market of 8 million UK women over 50, and exploring sales channels beyond its website, like Amazon and PR efforts to elevate its retail presence. Collaborations with influencers on platforms like Instagram and TikTok could enhance visibility and content creation for advertising. For future success, experience in direct-to-consumer e-commerce is essential, alongside a strong content strategy and expertise in producing dynamic advertising assets. The brand currently holds $50,000 in inventory, split between finished products and raw materials.