The business in question is an eCommerce platform established in February 2019, operating in the supplements niche with a focus on vegan-friendly health and beauty products. It reports a monthly profit of $1,095 and boasts a strong email list with 7,065 active subscribers. Notably, the business is mostly automated, requiring only one hour of work per week primarily for email broadcasts and customer communication. The business operates on a subscription model, with 135 active subscriptions and additional repeat customers engaged through email marketing.
With its operations underpinned by a third-party fulfillment center, the business maintains low operational overheads, with no direct employees. The supplier and fulfillment center are both located in the United States, aligning with its major customer base, which is predominantly in the USA (67.75%), followed by Hong Kong and Canada. The return customer rate stands at 55.76% with an average order value of $61.42.
The owner previously leveraged Facebook marketing until 2021 but has since depended on email marketing and organic growth due to the suspension of its Facebook ad account. The business represents untapped potential in social media, influencer marketing, SEO, and expansion onto platforms like Amazon.
The inventory is valued at $9,000, and the sale includes the Shopify store, domain, extensive email list, social media accounts, supplier relationships, and email templates. The reason for selling is due to the owner's engagement in new opportunities, seeking a buyer who can further develop the business. Further insights and analytics data are provided in attached documents.
My name is David. I always had a passion for side hustles.
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