An e-commerce venture established in Kyoto, Japan, specializes in Japanese-themed products, targeting an international customer base. Initially begun as a dropshipping platform, the business has functioned as an online tourist shop catering to global customers for over three years. Despite challenges such as COVID-19-related logistics issues and certain advertising platform updates, the store remains profitable. Recently, the focus shifted towards email marketing, resulting in improved profit margins of approximately 37%. The website's average order value has risen from $16.84 to $25.02 due to strategic pricing and email marketing. Efforts to increase customer loyalty have also paid off, with a customer return rate rising to 25.28% from a previously low 5%. Currently, 110 products are available on the site, with plans to add more, pending necessary preparations. The business's success relies heavily on a strong supplier relationship, particularly for top-selling products like bonsai and Sakura Cherry Blossom seeds. Most operations are semi-automated, requiring around 10 hours per week for customer service and order fulfillment. Previously, a Japanese bilingual virtual assistant aided operations, though currently, there are no team members besides the owner. Growth strategies include enhancing SEO, expanding email marketing, and exploring opportunities on platforms like Amazon and eBay. The business is being sold due to stress from recent logistics and advertising challenges, though it holds promise for further expansion once conditions stabilize. The decision to sell aims to realign focus on new projects and attain peace of mind amid ongoing industry challenges.