This UK-based equestrian apparel business, ideally suited for either domestic or international buyers, has experienced significant growth since its inception in December 2020. While initially targeting the UK market, it has garnered attention globally, particularly from the USA, Canada, and Europe without targeted marketing efforts. The business sells standard apparel and does not require niche-specific skills, making it accessible to a broad range of potential owners. It can be operated from a residential or commercial setting.
The brand's community, known as the "Team," functions as a group of ambassadors who receive discounts in exchange for promoting the brand, ensuring low acquisition costs and high customer loyalty. Current membership is around 750, primarily in the UK, with the potential for expansion into other markets. To boost further growth, a new social platform app, currently under testing, will be launched in April. Initially for "Team" members, the app aims to incorporate a wider equestrian audience and include features like direct messaging and purchase options.
Operations are straightforward, managed primarily through a Shopify store, with options for different fulfillment models including in-house branding or print-on-demand services. Positive gross margins are maintained, supported by high-volume purchases from suppliers.
The business has achieved organic growth with some paid marketing on Facebook and Instagram, boasting a growing email list and engaged social media following. Due to personal commitments, growth has been consciously limited by the current owner, who is seeking to sell the business to focus on family. Post-sale, a transition period with remote support will be offered.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
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