An online store that specializes in vintage-inspired fashion items such as gowns, corsets, shoes, underwear, hosiery, and accessories serves a loyal international customer base. Notably, it was among the pioneers in offering plus-size options in its market segment, which has garnered a dedicated following from customers who felt overlooked by other brands. Key financial highlights include a 10% revenue increase in 2021 and an average order value exceeding $115. The business enjoys a high returning customer rate, reaching 31.5% in 2021. It also boasts strong supplier relations that will be transferred to the new owner. Its social media presence is significant, with over 70,000 combined followers across platforms.
Revenue saw a substantial 140% increase in 2020 after the product range was expanded to include clothing and accessories. Major sales regions include Australia, the USA, the UK, New Zealand, and Germany. Customers span vintage, burlesque, pin-up, and bridal scenes and are actively engaged on social media, contributing to sales through shared images and influencer collaborations.
The business requires minimal operational input, with the owner dedicating around 5-7 hours weekly. Potential new owners have various options regarding product design and order fulfillment. Marketing efforts can continue smoothly with an experienced partner, and customer support can be easily outsourced. Growth opportunities include expanding product lines, particularly in hosiery diversity and size inclusivity. Retail expansion into US stores could further drive growth. A significant inventory is currently available for purchase, and established manufacturer relationships are in place globally.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
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2. Conduct Due Diligence.
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