The memorandum offers an overview of a sustainable fashion, beauty, and lifestyle brand launched in March 2018 by an experienced founder with a background in e-commerce and digital marketing. The business organically grew from 10 to over 40 curated brands, primarily serving the European market. Now well-established within its niche, the founder is selling due to personal lifestyle changes and a desire to relocate. In terms of performance, the business has expanded from generating over 5,000 euros per month in its initial year to over 20,000 euros monthly, peaking at over 30,000 euros during high seasons. Notable achievements include a 33% increase in repeat customer rate, an average order value of 130 euros, and total sales reaching 260,000 euros in 2021. Major markets are the Netherlands, Germany, and Belgium, with top sales channels being direct, organic, and social media traffic. The company's paid strategy yielded a turnover of 55,000 euros with a 4X ROAS. The operation is managed by a small part-time team, focusing heavily on creating organic content for brand awareness. Current operations do not outsource fulfillment, managing 5 to 30 daily orders. Future plans involve expanding into new product categories, increasing brand assortment, enhancing paid media strategies, and outsourcing repetitive tasks to focus on higher-value activities. An ideal buyer would possess experience in scaling online businesses and a passion for sustainability. The founder hopes for continued growth and impact in the fashion industry post-sale.