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SELLER GUIDE
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Another Ecommerce Store Business
SOLD
Sale Assisted By: Alex Cardenas Broker Onboarding Manager, North America
Seller Location
United States
Buyer Location
United States
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Ecommerce Store

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Ecommerce Store | Health and Beauty

Verified Listing
$96 AOV, $35-$46 CAC, Currently spending $1k daily on FB and Google Ads. Active business, ready for new ideas! UGC library, creative included.
Business Location
Site Age
5 years
Monthly Profit
USD $14,033 /mo
Profit Margin
28%
Page Views
24,563 p/mo
Profit Multiple
0.1x
Revenue Multiple
-
Sponsored
About the Business

This business for sale comprises three distinct websites selling a single product under different brand identities. The brands are anonymized here as Numi, Olivi, and BW. The owners are opting to sell to free up resources for new SaaS ventures and another e-commerce brand. Currently, the business spends around $800 daily on advertising across Google and Facebook, all while maintaining active growth strategies. Key financial metrics include an Average Order Value (AOV) of $96 and a Cost of Goods Sold (COGS) ranging from $28 to $33. The average cost per acquisition (CPA) is between $35 and $46. A new owner has significant growth opportunities, such as exploring additional paid ad platforms, optimizing Google Shopping, enhancing email marketing, pursuing organic SEO, and expanding to international markets. The business faces some challenges, specifically with advertising compliance, as two of the brands are banned from advertising on Facebook. The current owners use Multilogin to manage advertising accounts, a system that will be transferred to the new owner. A full-time employee, who handles logistics and customer service, is available to stay on if desired by the purchaser. Included in the sale are a wealth of assets, from creative materials and branding to customer data and supplier relationships. The ideal buyer is experienced in e-commerce and comfortable navigating advertising complexities. Less suited are those unfamiliar with e-commerce operations or reliant on this business as a primary income source. The sellers aim for transparency to ensure the new owner is well-equipped to continue the brand's success.
Sponsored
Data Verified Listing
This business has connected the following data integrations:
  1. Stripe

About the seller
United States
Verification Complete
Email address
Phone number
Government ID

1 transaction totalling USD $10,000

Payment Methods
Escrow.com
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0 Comments
2,431
Views
101 Watchers

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