This business for sale comprises three distinct websites selling a single product under different brand identities. The brands are anonymized here as Numi, Olivi, and BW. The owners are opting to sell to free up resources for new SaaS ventures and another e-commerce brand. Currently, the business spends around $800 daily on advertising across Google and Facebook, all while maintaining active growth strategies.
Key financial metrics include an Average Order Value (AOV) of $96 and a Cost of Goods Sold (COGS) ranging from $28 to $33. The average cost per acquisition (CPA) is between $35 and $46. A new owner has significant growth opportunities, such as exploring additional paid ad platforms, optimizing Google Shopping, enhancing email marketing, pursuing organic SEO, and expanding to international markets.
The business faces some challenges, specifically with advertising compliance, as two of the brands are banned from advertising on Facebook. The current owners use Multilogin to manage advertising accounts, a system that will be transferred to the new owner. A full-time employee, who handles logistics and customer service, is available to stay on if desired by the purchaser.
Included in the sale are a wealth of assets, from creative materials and branding to customer data and supplier relationships. The ideal buyer is experienced in e-commerce and comfortable navigating advertising complexities. Less suited are those unfamiliar with e-commerce operations or reliant on this business as a primary income source. The sellers aim for transparency to ensure the new owner is well-equipped to continue the brand's success.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
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