The business under discussion is a six-year-old account that is ungated in nearly all categories, with multiple listings and over 1,000 reviews. It requires minimal monthly management and has the potential to return to six or seven figures in sales by maintaining stock and marketing efforts. The business owns three registered brands with USPTO trademarks, primarily operating in the Home and Kitchen category. Historically, it has generated a high six-figure revenue annually, except in 2021.
Operationally, the business demands around five hours per week, mainly for product restocking and maintaining nearly automated PPC campaigns. Customers primarily come through major online platforms, though a website exists mainly for brand registry and information purposes. There are significant growth opportunities via the development of a Shopify site and engaging on social media.
Financially, the business has been highly profitable, consistently grossing over $200,000 per year, excluding 2021. That year faced challenges including stocking restrictions and personal issues affecting operations. Two partners are seeking to sell rather than revive the business themselves.
Opportunities for growth include establishing a social media presence, enhancing the website for eCommerce, and exploring Facebook or funnel marketing strategies. The ideal buyers are experienced eCommerce entrepreneurs or Amazon aggregators ready to optimize and expand the business swiftly. The current owners offer support through supplier introductions and onboarding to facilitate the transition for new owners.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More