This eCommerce business has generated an average monthly revenue of $35,000 over the past year, with a profit margin of around 60%, resulting in $98,000 in sales from subscription boxes alone. Total sales over the past 12 months reached $420,000. The business boasts a substantial following on various platforms, including over 63,000 members in a dedicated Facebook group and an additional group of over 101,000 members. Its YouTube channel has attracted over 52,000 subscribers and 1,747,363 views. An SMS text messaging list includes over 1,950 clean subscribers. The business holds $160,000 in retail value inventory ready for dispatch and $30,000 in bulk, unbottled products. It also includes several trademarks and is highly ranked on Google without relying on paid advertising.
Operations involve sourcing suppliers from China and Taiwan, with products bottled in the USA and shipped directly to consumers. The business has recently expanded to include DTF, UVDTF, and vinyl printing. Equipment included in the sale is valued at $337,728, featuring a range of printing and labeling machinery. Additional assets include printed subscription boxes and custom logo-mailers totaling $13,531 in value. The team consists of a CEO, Director of Operations, a customer service representative, and additional part-time and volunteer support staff. Marketing efforts rely on organic reach and word of mouth, complemented by minimal annual spending. The sale is prompted by the owners' focus on another unrelated business, necessitating a move within 60 days of purchase. This brand holds potential for expansion into big box stores due to its established reputation.