The lighting and accessories eCommerce business, established in 2019, presents significant growth potential with revenue exceeding AUD $230,000. The average order value has climbed to over $100 since its inception, reflecting steady progress. With a remarkable year-on-year growth rate exceeding 100% and a gross profit margin around 40%, the business operates efficiently with only 8-10 hours of admin work required weekly, supported by a virtual admin team. Inventory sourcing and fulfillment are semi-automated. The current owner offers one month of post-sale support to a new buyer, providing insights on enhancing the business model and practices. Leveraging a drop-shipping model on the Woocommerce platform, the business primarily generates revenue from direct website sales. Traffic is driven by Google Shopping, search, social media advertising, and organic searches, with a focus on mobile optimization and email marketing integration. The business caters to Australian customers, with plans for international expansion, offering a variety of decorative lighting products. Highlighting its seasonal nature, sales peak before Christmas. The business spends primarily on marketing, goods, and virtual admin staff. There are opportunities to diversify marketing channels to platforms like TikTok and Snapchat and strengthen the SEO strategy for increased organic traffic. The business includes all assets such as social media accounts, brand materials, customer databases, and more. The sister brand, in the lifestyle/homewares niche, is still in its early stages but operates on a separate subdomain, and is included in the sale. The business appeals to digital marketers passionate about eCommerce and freedom businesses.