The business, established by an unnamed entrepreneur in 2018, focuses on selling SEO-enhancing backlinks. Re-launched in 2020, it serves digital marketing agencies and individual SEOs. The business is largely automated, leveraging Google Sheets for managing order details and Service Provider Pro (SPP) software for delivering links to clients. For sale, the package includes domain ownership, branding elements, operational systems, a long-term link provider, an SPP account, and access to a substantial database of 16,000+ potential backlink sites.
The business boasts 86+ paid clients with an average transaction value of $820, along with 672+ subscribers using the SPP management tool. Promotion has predominantly been via free channels like email marketing, Facebook groups, and referral marketing, with substantial potential for growth via paid promotions. The entrepreneur pays between $15 - $200+ per backlink and sells them for $100 to $3,500, with a profit potential of $10,000 to $15,000 monthly. Backlinks remain a critical SEO tool, ensuring ongoing demand.
Revenue is generated through the sale of various link types, including guest posts and niche edits, facilitated by previously established email and social media marketing. The business is for sale to fund a new SaaS venture, promising an easy integration into an existing digital marketing portfolio due to its automated nature. Assets included in the sale encompass brand materials, customer databases, online domains, social media accounts, vendor contacts, and technical resources, supplemented with post-sale support.