The eCommerce business experienced significant growth in 2021, with visitor numbers increasing from over 141,000 in the first quarter to over 187,000 in the second quarter. Financially, the business achieved an annual revenue exceeding $1.2 million by September 2021, with profit surpassing $348,000. In the first quarter, earnings were over $155,000, and this rose to more than $186,000 in the second quarter. The business owner dedicates approximately five hours weekly in strategic activities, such as brainstorming marketing ideas and monitoring updates and ads from a Facebook Ads Agency.
The sale of this business includes all associated domains, a mailing list with over 17,000 contacts, business-related Google accounts, as well as all video and photo content. Additionally, it includes ad accounts, access to two customer service virtual assistants (VAs), and continued support from the present owners for transition and consultancy.
Revenue sources primarily consist of direct eCommerce sales via the Shopify platform, with primary traffic generated from Google and Facebook. Email marketing also plays a key role, leveraging the extensive mailing list. The business is optimized for mobile use and features a minimally designed owner admin.
Main traffic channels include Google Ads, email marketing, and Facebook Ads. Key expenses cover hosting, marketing, VAs, cost of goods sold (COGS), and fulfillment. Detailed financial records are accessible with a signed Non-Disclosure Agreement. The business model focuses on efficient operations with the option for owners to remain for comprehensive transition support.