A 2 year old customizable pet product store generating 7 figures/year in sales. Skilled team of 30+ designers, 500+ designs, email list of 35000 pet lovers.
This business is a thriving print-on-demand service in the pet niche, where customers can upload pet photos that are transformed by skilled graphic artists into custom artworks on various products such as canvases, posters, phone cases, and more. Operating without inventory risk, the company uses a supplier's API to order goods on demand. As a VIP client, the business benefits from exclusive pricing, quarterly sample credits for influencers, and advertising perks. The business is supported by a dedicated Facebook representative.
The owner invests about 10 hours weekly, coordinating with ad agencies and managing backend strategies like upsells and A/B testing. The team includes 30 graphic designers on a pay-per-portrait basis, with additional roles in quality assurance and management paid hourly. Two virtual assistants provide around-the-clock customer support.
The business boasts a repeat purchase rate of 24.43% and an email list of 35,000, alongside substantial social media followings. Email marketing accounts for 31% of sales within the last 90 days, with most traffic driven through Facebook and Google. The average order value is $66 USD. Key markets include the US, UK, Canada, and Australia, with fulfillment centers strategically located globally to optimize shipping.
Highlighted notes include insights from the 2020 e-commerce boom, boosted sales from an Etsy store during gift-giving seasons, and the development of proprietary software to streamline processes. The sale of the business includes the Shopify store, designs, social media accounts, customer data, and the unique proprietary software.
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