A business is selling a range of fun and unique high-quality canvas bags, including drawstring backpacks, duffel bags, day bags, and shopping totes. Founded in July 2017 and launched in early 2018, the primary sales channel is through a major online marketplace, supported by a Shopify store for order fulfillment. The business holds an active trademark and is part of a branded registry program. The inventory value typically stays below $15,000 and is not included in the sale price.
The owner is selling due to a lack of time and expertise in managing the eCommerce side of the business. There is potential for growth for someone who has the time or systems to develop the brand further. The owner is open to staying involved partially to aid in product development and maintaining supplier relationships.
Growth opportunities include email marketing, pay-per-click advertising, public relations, new product development, listing optimization, supply chain improvements, international expansion, other online marketplaces, and retail sales. The existing brand has excellent reviews and a loyal customer base, predominantly upper-middle-class individuals in the USA aged 18-45. The offer includes a website, domains, email accounts, graphics, social media accounts, supplier relationships, and inventory.
Fulfillment is currently managed through a major online retailer, with products sourced from a supplier in Thailand. Primary expenses are related to products and marketplace fees, with some optional services and a failed marketing campaign. Post-sale support is available for a transition period.