A WordPress plugin-focused business has been operating successfully since 2016, offering a suite of services that include backup and restore features, as well as security plugins in the WordPress marketplace, complemented by a cloud backup service. A notable milestone was achieved in 2021 through a successful campaign on a digital marketplace platform, which not only boosted finances but also strengthened the connection between customer feedback and the company’s strategic roadmap. The business has built a community of 23,000 email subscribers and primarily serves website owners and agencies involved in site development and maintenance. Although the core customer base is in the US, there is significant reach in the UK, Germany, and other regions. The business model revolves around a subscription service for the WordPress plugin, where updates and customer support are contingent on renewal. Additionally, there is a cloud service operating on a software-as-a-service (SaaS) model, albeit in a trial phase. Financially, the company derives most of its revenue from sales of the WordPress backup plugin, significantly growing after the 2021 campaign. Monthly revenue averages between $4,000 and $7,000 USD, with minimal customer acquisition costs due to the free plugin version available in the WordPress marketplace. The decision to sell the business stems from a strategic shift to concentrate resources on a singular project, deeming the ongoing management of the plugin as secondary to updated organizational goals.