The content website, established 8 years ago, focuses on the popular topics of healthy eating and beauty. It generates income through partnerships with an ad management service and a major online retail affiliate program. The site presents significant growth potential, boasting minimal operational expenses. It maintains a substantial online presence with 19,300 followers on a visual discovery platform, 4,200 likes on a social networking service, 1,400 followers on a photo-sharing platform, and 1,800 newsletter subscribers. The website's operation requires little effort from its owner, successfully running since January 2013. The current advertising partner has agreed to continue the relationship with a new owner subject to a review by a major search engine company. Visitors are primarily attracted through search engines and specific online pinboards, seeking insights into healthy recipes and beauty tips. Engagement is high as evidenced by friendly and interactive comments, alongside the value-added benefit of other sites linking to its content for SEO purposes.
Financially, the site's revenue is around $4,000 annually, sourced from ad and affiliate programs, although this figure has decreased due to inactivity over the past two years. Revenue is subject to seasonal fluctuations, declining in late summer and increasing during the winter months. Despite the recent dip, the site holds considerable potential for increased traffic and earnings through the addition of more content and updated SEO practices. Its authority score aids in rapid article ranking. Current expenses remain low, with the possibility of reducing costs by selecting alternative service providers. Traffic tends to be cyclical, peaking during winter and early spring, coinciding with increased online activity and shopping behavior during these periods.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More